Wingify + CXperts

Getting started

Experimentation Roadmap & Onboarding

Experimentation can be daunting for some, especially knowing where to start. Additionally, some teams run out of steam and need a crop of fresh test ideas to keep the machine running.

Most CRO engagements at CXperts start with a UX Audit, which can be scoped with a CRO lens in mind, aimed at identifying test opportunities throughout your user journeys. Even better is when this heuristic, subject-matter expert review is paired with a review of your web analytics: identifying the drop-offs or breakdowns helps us determine not just what and where to test, but when.

Maximize value

Fully or Partially Managed Experimentation Services

A proper conversion rate optimization (CRO) program takes a village of experts – a strategist to know which tests to run and where; a developer to build those tests; an analyst to understand test performance and identify testing opportunities; and a project manager to keep the whole engine running.

We can help with all or part of that. CXperts can be your trusted partner to help you ideate, roadmap, build, launch, and analyze tests – either individually or in concert.

Custom support

Additional CRO Services & Capabilities

• Wingify + analytics integrations
• Staff augmented and/or project-based CRO support
• UX research to fuel user-informed test opportunities
• Data hygiene audit of Wingify and analytics platform