About CXperts

The Story and People Behind CXperts

CXperts is a consultancy focused solely on improving the experience between customers and brands across their many digital interactions. We help great companies deliver quality digital experiences across the customer journey.

Illustration of the CXperts team gathered together
  • 2019founded as a company
  • 1%+donated to nonprofits annually
  • 100%independently owned
  • 400+onboarding engagements
  • 3.8 yrsaverage client tenure
  • 4.5 yrsaverage employee tenure
Our Mission

Make the web better, make the world better.

Our mission is to make the web better for people by improving digital experiences. As a Public Benefit Corporation, we actively seek to engage with entrepreneurs and organizations whose goals are to make the world better.

Helping value-creating organizations maximize their positive impact on our world is how CXperts seeks to affect positive change for people, the economy, and our environment.

  • Public Benefit Corporation

    Structured to align with companies that are making a difference.

  • Pro and low bono services

    For organizations that are serving communities and the world.

  • 1% Pledge member

    Committed to donating to nonprofits as we scale the company and profits.

Illustration of CXperts team members building a web page together
Our Specialization

Do a thing and do it well.

CXperts’ founders spent decades working at and leading several full-service digital agencies prior to CXperts. We learned the inherent compromises of trying to be expert-level at everything in a typical “full-service digital agency” model.

To be true experts, we intentionally focus on what matters most, and narrow our scope to the critical nexus point of customer experience (CX).

Our Promises

What you can count on from CXperts

01

Your customers are our customers.

Despite the internet's incredible utility, the experiences people encounter online vary widely in quality and usefulness. Digital experience quality directly dictates customer trust and your ROI.

We put your customers first to ensure every person consistently encounters the best version of your brand online, turning empathy into measurable results and maximizing the value of every digital interaction.

02

A highly flexible extension of your team.

We steer clear of the big agency model where you get shuffled around and lost in the mix. We intentionally maintain a small, specialized team.

This ensures you have a consistent working relationship with experts who have the time to gain a fundamental understanding of your business and unique challenges. Our focused structure allows us to be highly flexible with your timelines and working styles, helping us build a true partnership based on mutual accountability.

03

Make the web (and the world) better.

The global challenges facing people today are, suffice it to say, big and scary. As a Public Benefit Corporation, we believe the innovation of businesses and institutions are a driving force for change. We actively partner with organizations committed to social and environmental good.

In helping these organizations improve interactions with their customers, we help them grow and achieve their respective, value-creating missions.

Some of the nonprofits we have supported

  • charity: water
  • Feeding San Diego
  • Mama's Kitchen
  • NAMI
  • The Nature Conservancy
  • Rainforest Trust
  • American Red Cross
  • Think Red Project
  • San Diego Civic Youth Ballet
  • San Ysidro Health

Making the world better is part of our DNA. We want to ensure our Impact Report is available to our clients, partners, and team members. We are proud of our efforts in service of our mission thus far, and we look forward to increasing our impact as CXperts and our ecosystem grows.

Read the CXperts 2025 Impact Report
Our Team

The people you’ll work with

Ramsay Crooks

Co-Founder & CEO

For the last 20 years, Ramsay has led high-performing teams across a wide range of digital disciplines, from SEO and paid media to design and development, analytics, CRO and UX. As Co-Founder and CEO, he heads overall strategy and growth for CXperts, and steers the company toward empowering impact-making organizations, especially in sustainability. He has held Partner, Executive, VP and Director roles at digital agencies in San Diego, San Francisco and New York.

Steven Shyne

Co-Founder & COO

Experienced in digital marketing, curious about consumer psychology, and passionate about understanding customer behavior, Steven is the heart of CXperts. As Co-Founder and COO, he oversees all aspects of client delivery and success, from usability studies to website testing, experimentation and optimization. Across ecommerce, B2B, education and nonprofits, he works to understand and empathize with each client's end users to build better, more meaningful relationships between brands and their audiences.

  • Alexander Davis

    Producer
  • Lana Graves

    Sr. CRO Specialist
  • Ken Lilly

    CX Strategist
  • Sammi Owyang

    Sr. UX Researcher
  • Suzy Rasmuson

    Onboarding Specialist
  • Annie Rimbach

    Sr. Designer
  • Logan Rowley

    Sr. Digital Analyst
  • Tyden Rucker

    Technical Operations Specialist
  • Hamza Turabi

    Associate Digital Analyst

Are you the next CXpert? Reach out to start a conversation.

Contact CXperts