WEVO's UX research solution is unique: with 100+ panelists per study providing feedback and sentiment on different parts of your site or a competitor's (or an app, prototype or design comp), you can amass qualitative insights at quantitative scale.
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The biggest “ah-ha” moment we get with our clients who use WEVO is the comment-based heatmap. Participants provide click and comment feedback, and you can see exactly the areas of the site they are responding to, be it negative or positive.
Participants are asked to provide their expectations in a free-form response format. At the conclusion of the study, they are prompted to see if the experience met those expectations.
This allows us to identify gaps between visitors’ expectations and existing UX, providing a spotlight on where to start.
Panel participants also give ratings across several categories on their entire experience, allowing you to understand where to start with optimization. Plus, these scores are benchmarked against others in your industry.
Read, search and filter real audience feedback by demographic, sentiment, topic, or keyword.
“Using WEVO has been highly impactful for us to help validate our UX and design solutions. We were able to capture customers feedback at scale and … easily identify opportunity areas in our customers’ journeys and digital experiences to further optimize.”
“The qualitative participant feedback combined with quantitative data make a powerful combination and has been key in gaining valuable feedback we can turn into insights and recommendations for our customers.”
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